Today, Year 6 had the treat of a visit from Mr Amos, who works as part of the marketing team at Twinings. Linked to the free Twinings Infusions samples that the children received before Christmas, the children learnt all about the process of marketing a new product in a competitive field such as drinks and juices. We learnt that the Twinings Infusion product took over 18 months to create and involved around 100 people! The children were amazed that there were so many intricate aspects to ensuring the success of one idea. As class teams, we also managed to thought shower some new and innovative ideas that could boost product sales even further…we certainly have some budding entrepreneurs that’s for sure!
Mr Amos was also able to kindly link our discussions to a design technology project that the children will be undertaking as part of their Jamaican topic in the Summer term. This will involve the children mimicking the stages of production and marketing for their own fruit smoothies. We’d like to thank Mr Amos for taking the time to help provide such a valuable experience for the children whereby they can start to make real links with future job prospects.
Feel free to see what your children can remember with a little question to reflect back on our discussions: can you remember the three main stages of marketing a new product?